Abssac supplies rotary and linear power transmission products and has been doing so for over 35 years. Based in Evesham, Worcestershire, Abssac have always liked to embrace a more engaging approach to their marketing so the example above, having a balance of useful facts and humour, was key.
The underlining message in the production was product knowledge, as Abssac provide a wide range of products. After an initial meeting to collaborate ideas, AVInteractive created the script accompanied by a storyboard. The filming took place over one day and the editing process included motion graphics that link this production to the previous work that AVInteractive has created for Abssac. You can see our ‘day in the life of Abssac’ promotional video below.
We created storyboards and shot lists to ensure that Abssac knew exactly how the video would look.
We created a series of custom motion graphics to support Abssac’s message and tell their story in an engaging and unique way.